Color: The color palettes are predominantly soft, bright, and often pastel, utilizing a range of gentle hues like light blues, greens, yellows, and soft pinks. Colors are applied with visible watercolor textures and subtle blends, creating a soft, painterly feel. The palette is consistently cheerful and contributes to the innocent and heartwarming atmosphere.
Lighting: The lighting is soft, diffuse, and feels naturalistic, like gentle daylight or soft ambient light. Shadows are minimal and soft, contributing to the overall feeling of tranquility and simplicity. The lighting serves to gently illuminate the subjects and enhance the watercolor textures without creating strong contrasts or drama.
Design Technique: The styles emphasize visible watercolor brushstrokes, delicate underlying linework (often pencil sketch lines are visible), and a focus on creating charming and endearing characters. Subjects are typically animals rendered with expressive, anthropomorphic features, or simple, idyllic scenes of nature or everyday life. Compositions are often clean and focused on the central subjects, allowing their sweetness and the texture of the watercolor to take center stage. The styles convey a sense of innocence, gentleness, whimsy, and traditional illustration techniques.