This set is characterized by highly-stylized CGI with an emphasis on textures that evoke glass and glowing light. The compositions emphasize smooth, mirror-like surfaces. There's an almost hyper-real quality that is both inviting and otherworldly.
Color: A narrow palette dominated by shades of clear blue, hot orange, and light pink. These work in close coordination, creating clear, visual tension and a glowing, hyper-real feel. These colors evoke a high level of visual style. The high degree of saturation generates a unique effect.
Lighting: Key is sharp, bright, and clear with clear points of origin. This creates shadows that emphasize textures such as glass, or mirror-like reflections. This creates a high level of visual interest and brings a stylized edge. Lighting is bold and dramatic.
Design Technique: By combining mirror-like surfaces and bold lighting with fairly ordinary subjects, a transformation takes place, adding new life and visual interest. The style would be highly useful for selling aspirational items. The techniques are highly stylized. The use of CGI enhances the images. The styles convey a sense of futuristic luxury, high visual style, dramatic lighting.
Advertising for Futuristic Architecture and Luxury Products: The blend of CGI technique, bold lighting, and high style creates imagery that is perfectly suited to building interest in architectural design.
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