This style set displays artwork in a bright, engaging, folk-inspired visual style. Characterized by simple forms, cheerful colors, and a lack of deep shadows or highly realistic effects, the illustrations generate a sense of energy, playfulness, and fun
Color: Color dominates the art, with bold, flat, and seemingly hand-drawn colors. The colors are used to fill in relatively simple shapes, and the choices suggest a warm palette full of life and energy. Heavy use of blues and greens, and frequent inclusion of floral themes, further contributes to a joyful, fun style that is easily understood.
Lighting: Little to no lighting is used in the designs; shape and color alone define the subjects, which adds to the warmth of the overall palette. Heavy use of warm yellows is applied to the images to enhance their overall joyful tone.
Design Technique: The art uses bold outlines and clean shapes, emphasizing a seemingly handcrafted feel. The emphasis on simple forms, colors, and lines creates an effect of accessibility and easy understanding, allowing a potential audience to immediately engage. The styles convey a sense of accessibility, joyful simplicity, playfulness, fun, and inviting visual experience.
Commissioned Art for Cafes, Bakeries, and Family-Friendly Destinations - By producing images and art for use in cafes or bakeries, or licensing your style, you can visually connect the style to appealing settings. Creating images with food themes allows for direct engagement.
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